I tripla A come i MacDonald, secondo CliffyB:
"AAA is starting to feel like the American restaurant scene," he said, referring to how increasing globalisation means every major city usually has the exact same chains and franchises when you're looking for a place to eat. "They're not bad, they're not great, they're just there."
It's the same with AAA, which he says has become a "category of eight games that are getting repeated over and over again". He brought up a slide depicting best-sellers such as Uncharted 4 and the Call of Duty games, stressing that these are "great games" but cost hundreds of millions of dollars to produce and market.
Inoltre Cliffy ha parlato pure della VR, dicendo che per ora le migliori esperienze sono quelle realizzate con Unreal, perché Unity "è un buon engine, ma la fedeltà visiva di Unreal non si batte".